Bumble
During the beginning of the pandemic,
Bumble wanted to ensure their users won’t stop using the app or quit the idea of dating meanwhile.
Hence, the brief was to develop a TVC campaign (of 3 films) to motivate people to go ahead and explore dating in the times we now call the - ‘new normal’.
Script - I
{The Endless Date}
Supers : The first date
Set up : Romantic music playing in the background.
Scene starts with a blur frame of an open-garden restaurant decorated with fairy lights.
A couple is sitting on a table.
There are fresh roses on the table.
Camera focuses on her
She says : “Ummm yeah! So that's all about my past. Then we broke up but I’ve pretty much moved on.”
“What about you though? Anything you wanna share about your past?”
He : “Oh I had a special someone she….”
Supers :15 Mins later
The girl is smiling awkwardly while the guy goes on and says :
“Well not only was she an air hostess but she was also a model.”
Supers : 60 Mins later
She has her head on the table and looks extremely tired.
He is still talking but is sobbing a little this time while wiping his tears, he says :
“And then I gave her flowers and chocolate, I was on my knees but she did not forgive me…..”
Supers : After Christ
The whole restaurant is empty.She has several empty wine glasses besides her.
Her hair is super frizzy and messed up, she has removed her jewellery and kept it on the table.Flowers on the table are dead.
Yet she is still nodding and passing tissues to the guy while she controls herself from dozing off.
Guy is crying heavily and says: “and then she …. ‘Sobs’ ...and then she just left.”
Turns to the camera and says : “Ugh! So you’ve been stuck on never ending dates too?”
Scene cuts to her sitting in front of a laptop in her house in pajamas.
(Camera shows her using bumble video chat)
She says : “May be that’s why now is the best time to date than ever before” ( to the camera)
Looks in to the laptop : “Yeahhhhhhhhh….I gotta gooo ( fake smile) and shuts down her laptop.”
Leans on to her bed , starts swiping on Bumble and says (to the camera) : “Or may be the perfect time to fall in love.”
Script - II
{The Creepy Lover}
Location : Movie theatre
The couple is watching a movie.
Camera zooms in on the couple. They are casually talking and they start watching the movie.
Camera focuses on the girl. She is eating her popcorn when she feels a hand approaching her pop-corn tub.
She looks surprised but offers the popcorn to the guy.
He takes the popcorn, eats it and licks his fingers with really loud eating and licking sounds.
The girl’s eyes pop out (everything turns in slo-mo) as the guy after licking his finger puts his finger back in the popcorn tub.
The girl smirks awkwardly but stops eating her pop-corn and starts watching the movie again.
Then, We hear the audience laugh (denoting a funny scene on the screen).
The guy laughs very loudly and snorts while he laughs. He then taps on her back very strongly.
The girl feels uncomfortable yet tries to smile and nods along.
He takes that as his cue and leans in to kiss her.
The girl looks shocked and makes a disgusted face while she stops the guy.
The scene pauses in the moment when he is still leaning on her with her hand between them to stop him.
She turns to the camera and says : “Been in this situation before?”
Camera pans and the scene changes.
The girl is in her house in her pajamas. She walks as the camera tracks her.
She Says : “Which is exactly why now is the best time for a movie date.”
She sits in her bed. Picks up a bowl of popcorn.
And joins her online date to watch a movie
(Camera shows the audience that she is using bumble video chat)
Kissing scene from the Notebook( the movie) comes up.
She looks deeply interested, she sighs and says : “Or may be the perfect time to fall in love.”
Script - III
{The Mansplainer}
Location : A fine dining restaurant
A couple is sitting on a table chatting and having wine.
Guy : “So, Sonia, tell me what's your favourite travel destination?”
She tries to speak. The guy interrupts her.
Guy : “You know last year I had an amazing trip to Prague.
( He suddenly has an accent).”
She looks surprised but she smiles and nods along.
“Guy : Well, it was amaaaaaa- zing. Have you been to Prague? You know you should try it!”
Cut to, the guy is still talking.
They are having dinner at this point.
He says : “And it was so much fun, I mean drinking on the 96th floor of Burj … oh -my -god!
You should definitely try it!”
The girl looks fascinated and confused at the same time. She nods alongs and tries to speak but gets interrupted again.
Cut to, they are having desserts.
Guy : “Well then , I jumped off the plane. You know sky-dviing in South Africa. You must - must try it sometime.”
She nods and looks annoyed as the waiter approaches them.
He puts the bill in the middle of the table. Both the guy and the girl exchange looks but nobody picks up the bill for a long awkward pause.
Girl finally picks up the bill and looks into the camera
She says : “Spending way too much on bad dates?”
She turns her face on the other side and the scene changes
She is in her home sitting on a dining table with her camera in front of her and food with a glass of wine.
(she is using bumble video chat)
She has set up candle lights. Her date has the same romantic set-up.
She looks into the camera and says : “Which is exactly why now is a really good time to date.”
Looks at her date and says : “Or may be the perfect time to fall in love.”