Cadbury Bournville
Social.
Cadbury Bournville is one of the most fun and toughest brands to work on when it comes to the brand's tone of voice. Its proposition transitioned from #NotSoSweet to #TrulyIntense, but what didn't change was a slightly twisted and, of course, its dark sense of humour.
A Not So Sweet New Year
Dark Traits
Happy Children’s Day